MEET ME! Diana Palchik, Trademark Attorney

Describe your business and your client base.

I have worked with clients ranging from startups all the way up to Fortune 500s, and have been an in-house counsel at several large companies. I mostly do trademark work for clients of all types, including applications and strategy advising. There are some ways for companies to streamline their approach to trademarks to reduce costs, and we can help with that. My team includes a former trademark examiner and a trademark litigator with several decades of experience.

How did you get here?

I have a business degree with an emphasis on marketing and international business. My business-related education and on-the-ground experience before law school sparked my interest in trademark law because of the marketing considerations it entails. My first job out of law school was with the trademark team at Dell. I worked with some wonderful, talented people there and loved it. My work in this area developed on from there.

What gets you up in the morning? How do you typically start your day?

Coffee! I have a love-hate relationship with it, ditching it at times, and then going back to it. I was “clean” before the lockdown started, but now I’m back to the “grind.”

What would you do if you weren’t in your current role?

Probably some kind of teaching

A day on the beach or a day on the slopes?

A day on the beach. Preferably many days.


Hear more from Diana and how she is helping outsourced general counsel and small businesses successfully protect their intellectual property at the Auxana Inc. Virtual Happy Hour Event on July 28, 2020 at 3pm PT/6pm ET.