Meet Me! Attorney Q&A for Tiffany Christianson
What do you do for your clients?
Initially, I like to hear about my client’s business model and what specific goals they have – sometimes they are obvious and sometimes surprising. Then I weigh in about how I might tweak the current plan in order to best meet those goals – whether for branding, investors, growth, etc. Over the next few weeks or months I draft the contracts needed, review existing ones for improvements, evaluate intellectual property protection, etc. The specifics vary from company to company, but I work closely with the officers of the company to keep things moving forward.
Why did you decide to become an attorney?
I crave intellectual stimulation and challenge. The riddles and negotiation of practicing law keep me mentally “fed”.
What gets you up in the morning? How do you typically start your day?
I get excited for business. Both my own and my clients’. The best is when I meet a new client with a brilliant business concept that innovates on something old, or when I have an epiphany for a solution for the legal industry. Those 2 things fuel my fire. I’m also super appreciative to be able teach my kids about what a successful business takes and how to innovate.
Why did you decide to become an Auxana GC?
Working for clients in this model is so efficient, cost effective for the client, and simple for the attorney that it’s hard to imagine wanting to practice this type of law any other way.
What is your stance on the innovation of the legal industry?
The legal industry is loathe to change and there is much space for improvement, from billing to client communication and dispute resolution. I was recently trying a different communication method with clients as an experiment and the response was so overwhelming that I’m having it developed into a software for both my use and to offer to other attorneys. A partner and I also created a solution for simple business contracts that lowers the cost for freelancers and common transactions.
What would you do if you weren’t an attorney?
This is a tough one. My undergrad degree is in business and marketing. If not law school, I would have worked in business and probably gone into sales of some sort.